You Are The Fit

The Hotpot | January 2026 | By Lisanne

13.1

Ever wondered if you’re the “right” person to build this next thing?

You are you, and they are them. Sometimes those overlap beautifully — you are the customer, you feel their world from the inside, and building falls into place almost effortlessly.

Being part of the customer base can give you an instinctive feel for what’s missing. You catch subtleties others miss. You sense the friction from the inside. You’re doing it naturally.

That’s a gift.

If you have it, use it. But don’t mistake it for a requirement.

Because we don’t need to be three years old to design a toy. And we don’t need to be Harry Potter to write a book about Hogwarts.

We can also build for people whose world isn’t our own.

What matters is our ability to understand, and articulate what we think our audience is going through. Their friction. Their desires. Their hesitation.

Do it deliberately.
Sit with it.
Write it out.
Test it.
Revise it.
Do it again.

We don’t have to be the customer. The real skill is imagining their inner world with enough clarity that we can build something that meets them there.

And that’s a practice — one you can get better at every single day.

Thank you for reading! The journal prompt of today: 

What problem do you want to solve for others?

Let me know in the comments.

Curious to see more reflections like this? Click through to see the rest of the series on entrepreneurship. I’d love to hear what resonates with you.

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