Home » My Bookshelf » Blue Ocean Strategy
There are some incredible examples of the ‘Blue Ocean Player’: Nintendo Wii (targeting non-gamers), Yellow Tail wine (removing complex wine-tasting jargon), and Cirque du Soleil (eliminating animals and star performers to create “theatrical circus”) are the classic poster children.
The Blue Ocean Strategy provides a systematic toolkit that forces you to think outside your industry’s current boundaries. It is excellent for “zooming out” when you feel stuck in a price war.
Categories: Non Fiction, Business Books
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In 2021, Lisanne recommended “Tell Me Who I am” by Alex and Marcus Lewis and said…
“It is an interesting idea how a seemingly great solution – losing all your bad and traumatic memories – isn’t a solution to the problems at all. As this documentary implies, emotions cannot be controlled, and by hiding certain emotions or painful experiences they aren’t cleaned up at all.”
Reviews from Insiders:
Lolita is the greatest novel ever written.
Throughout my reading, I was constantly torn between my empathy for Dolores and my disdain for Humbert. This inner conflict is a testament to Nabokov’s ability to make readers engage with the story on a deeply personal level. It’s a novel that challenges your beliefs and makes you reevaluate your judgments.
Nabokov’s prose is nothing short of mesmerizing.
His poetic language and attention to detail brought the narrative to life in a hauntingly beautiful way. Despite the subject matter, I was spellbound by Nabokov’s ability to craft sentences that truly painted vivid images in my mind.



