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Joshua Hunt on University of Nike
Hunt discusses four years of reporting on Nike's influence over the University of Oregon, at Talks at Google.
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Investigative · Higher EducationOn my shelf
University of Nike: How Corporate Cash Bought American Higher Education (also published as The Nike Effect)
Hunt spent four years and conducted well over a hundred interviews investigating how Nike founder Phil Knight’s donations, now totaling more than half a billion dollars, transformed the University of Oregon into a case study of corporate influence over public higher education — uncovering concealed records, buried sexual assault allegations, and academic decisions shaped by branding concerns.
A New York Post Best Book of the Year, University of Nike is a rare deep-access investigation into a subject most people assume is settled (a university takes corporate sponsorship money, so what) and shows the actual cost in institutional independence, transparency, and campus safety. It’s since been reissued in paperback as The Nike Effect.
Frequently asked questions about Joshua Hunt’s books
From the bookshelf
“There is perhaps no clearer example of what Nike won't do to win than its ongoing experiment at the University of Oregon.”
— Joshua Hunt, on University of Nike
For more investigative journalism into institutions most people assume are settled, browse the full shelf.
