To get a sense of their sales skills, Jordan Belfort asks an audience in The Wolf of Wall Street the now famous 4 words: “Sell me this pen”. If you take the time to prepare to sell something (you can use the same or a similar strategy for anything you’re asked about) in advance, you’ll be ready to successfully answer the question yourself.
One of the tools companies use to attract the right talent, is employer branding. It can be used as a way to stand out as a workplace in the competitive hiring environment and to become recognizable for candidates. But on the flip side, employer branding can be valuable for candidates too. Read on if you like to hear why I like employer branding so much.
After Memphis Meats recently closed the largest funding moment in the history of the cultured meat industry, we’re now one step closer to a sustainable food industry. It’s exciting to see how clean meat companies like Memphis Meats are focused on making a positive change and it’s great to see further backing from some of the world’s top investors, meat industry leaders and groups.
In this article I like to show you some examples of brands that changed peoples mindsets by doing some unexpected things. I like to explain you why these campaigns worked the way they did by laying out three ways that brands can use to change how consumers feel about them and, in turn, what consumers say about them.
During my studies I started to work as a freelancer. I didn’t study for web-development and webdesign, but somehow I rolled into it. First I worked via an employment agency, later I decided that it was time to determine my own hourly wage. I know freelance life from the inside out, and along the way I came to conclude that being a freelancer is something way different than being an entrepreneur.
It may sound counter-intuitive to be the founder of such a big coffee concern in almost half of the world, while coffee isn’t even your biggest passion. I have to say that it is not counter-intuitive by any means, and according to Howard Schultz, the man himself, he really turned his passion into reality.
Lately I got a message from someone who read my blog Why you already have a personal brand. She wrote me a message in which she basically questioned: can i start a business? Although she was very sure about her business idea and own vision to make that idea work, she also didn’t quite know if there was an audience for that.
Instagram can be a facilitator of new ideas in business and help them grow. Avant Arte is a great testament to that. This initiative has a mission to promote accessible art and to bring great art to every person around the globe. Let me introduce you to this business idea called Avant Arte.
You know, running a blog business sounds really cool. And it is: I often find myself smiling randomly, just because I was thinking about all the great things I am able to do. But on the other hand, there is much that I still have to learn and practice. In this article I like to show you what nonprofits and Coca-Cola can learn from each other – and why that lesson to learn from your opposite is so valuable for each of us.
Marketing is often simplified by saying that it’s only done without integrity. In an interview that I read with documentary maker Louis Theroux, he claims that marketing is an “unacknowledged art form”. Louis mentions that he sees much in marketing “to enjoy” and is intrigued by the balance of “seduction and sales”.