The first time I heard the words “Sell me this pen”, was when I saw the movie Wolf of Wallstreet. Ever since that movie I’ve seen people using and referring to this sales tactic in business more and more. Read on to get the secret answer to this tricky question.… Further Reading
Category: Business
Explore some great business lessons or business ideas from ordinary and extraordinary people around the world. From how they came up with it and that they change the world.
Why I like Employer Branding
One of the tools companies use to attract the right talent, is employer branding. It can be used as a way to stand out as a workplace in the competitive hiring environment and to become recognizable for candidates. But on the flip side, employer branding can be valuable for candidates too. Read on if you like to hear why I like employer branding so much.… Further Reading
One step closer to cultured meat
After Memphis Meats recently closed the largest funding moment in the history of the cultured meat industry, we’re now one step closer to a sustainable food industry. It’s exciting to see how clean meat companies like Memphis Meats are focused on making a positive change. It’s also great to see further backing from some of the world’s top investors, meat industry leaders and groups.… Further Reading
Companies that embrace the unexpected
In this article I like to show you some examples of brands that changed peoples mindsets by doing some unexpected things. I like to explain you why these campaigns worked the way they did by laying out three ways that brands can use to change how consumers feel about them and, in turn, what consumers say about them.… Further Reading
The difference between an entrepreneur and a freelancer
During my studies I started to work as a freelancer. I didn’t study for web-development and webdesign, but somehow I rolled into it. First I worked via an employment agency, later I decided that it was time to determine my own hourly wage. I know freelance life from the inside out, and along the way I came to conclude that being a freelancer is something way different than being an entrepreneur.… Further Reading
How the founder of Starbucks made it a success, without even having a passion for coffee
It may sound counter-intuitive to be the founder of such a big coffee concern in almost half of the world, while coffee isn’t even your biggest passion. I have to say that it is not counter-intuitive by any means, and according to Howard Schultz, the man himself, he really turned his passion into reality.… Further Reading
Why people with even the most unusual interests can start business
Lately I got a message from someone who read my blog Why you already have a personal brand. She wrote me a message in which she basically questioned: can i start a business? Although she was very sure about her business idea and own vision to make that idea work, she also didn’t quite know if there was an audience for that.… Further Reading
This business idea will make art accessible for everyone
Instagram can be, as it turned out, a facilitator of new ideas in business and help them grow. Avant Arte is a great testament to that. This initiative has the mission to promote accessible art and to bring great art to every person around the globe. Let me introduce you to this business idea called Avant Arte.… Further Reading
What nonprofits and Coca-Cola can learn from each other
You know, running a blog business sounds really cool. And it is. In some ways it’s almost like riding a roller coaster. Although it is fun and exciting, there will also be times when you will be reminded of the fact that there is still a lot to learn and practice.… Further Reading
Why marketing is an unacknowledged art form
[rt_reading_time label=”” postfix=”minutes read” postfix_singular=”minute”]
Marketing is often simplified by saying that it’s only done without integrity. In an interview that I read with documentary maker Louis Theroux, he claims that marketing is an “unacknowledged art form”. Louis mentions that he sees much in marketing “to enjoy” and is intrigued by the balance of “seduction and sales”.… Further Reading