Business

Explore some great business lessons or business ideas from ordinary and extraordinary people around the world. From how they came up with it and that they change the world.

The true answer to the question Sell Me This Pen

The first time I heard the words "Sell me this pen", was when I saw the movie

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1280 699 Lisanne Swart

Why I like Employer Branding

One of the tools companies use to attract the right talent, is employer branding. It can be used as a way to stand out as a workplace in the competitive hiring environment and to become recognizable for candidates. But on the flip side, employer branding can be valuable for candidates too. Read on if you like to…

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1280 853 Lisanne Swart

One step closer to cultured meat

What if all the passionate meat lovers in the world could continue eating meat, without compromising the environment...

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2560 1707 Lisanne Swart

Companies that embrace the unexpected

In this article I like to show you some examples of brands that made some odd and unexpected moves to change people's mindsets. I like to show you why these campaigns worked the way they did by laying out three ways that brands can use to change how consumers feel about them and, in turn,…

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150 150 Lisanne Swart

The difference between an entrepreneur and a freelancer

During my studies I started to work as a freelancer. I didn't study for web-development and webdesign, but somehow I rolled into it. First I worked via an employment agency, later I decided that it was time to determine my own hourly wage. I know freelance life from the inside out, and along the way…

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1280 544 Lisanne Swart

How the founder of Starbucks made it a success, without even having a passion for coffee

It may sound counter-intuitive to be the founder of such a big coffee concern in almost half of the world, while coffee isn't even your biggest passion. I have to say that it is not counter-intuitive by any means, and according to Howard Schultz, the man himself, he really turned his passion into reality. But…

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1280 853 Lisanne Swart

360 degree video: the future of online content

hello, login.

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150 150 Lisanne Swart
avant arte

This business idea will make art accessible for everyone

Instagram can be, as it turned out, a facilitator of new ideas in business and help them grow. Avant Arte is a great testament to that. This initiative has the mission to promote accessible art and to bring great art to every person around the globe. Let me introduce you to this business idea called…

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1280 1186 Lisanne Swart

What nonprofits and Coca-Cola can learn from each other

In some ways running a blog business is almost like riding a roller coaster. On the one hand it is fun and exciting and on the other hand it's bumpy and you're constantly reminded of the fact that there's so much to learn and practice. In this article I like to show you what nonprofits…

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1280 960 Lisanne Swart
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