One of the tools companies use to attract the right talent, is employer branding. It can be used as a way to stand out as a workplace in the competitive hiring environment and to become recognizable for candidates. But on the flip side, employer branding can be valuable for candidates too.
If you have tons of data and you want to tell a good story, the interactive infographic might be a fantastic tool. Those graphics entice people to explore your content, and can also provide far more information than static ones. In this blog I would like to show how you can do things differently with interactive infographics.
In this article I like to show you some examples of brands that changed peoples mindsets by doing some unexpected things. I like to explain you why these actions worked the way they did by laying out three ways that brands can use to change how consumers feel about them and, in turn, what consumers say about them.
During my studies I started to work as a freelancer. I didn’t study for web-development and webdesign, but somehow I rolled into it. First I worked via an employment agency, later I decided that it was time to determine my own hourly wage. I know freelance life from the inside out, and along the way I came to conclude that being a freelancer is something way different than being an entrepreneur.
It may sound counter intuitive to be the founder of such a big coffee concern in almost half of the world, while at the same time coffee isn’t the founder’s biggest passion. I have to say that it is not counter intuitive by any means, and according to Howard Schultz the man himself he really turned his passion into reality.
The days when we only used words to fill our blog posts are definitely over. If you’re an artist or an entrepreneur who likes to experiment with different forms of visual storytelling, you might like this post on 360 degree video. Read on for a new way to engage with audiences.
Lately I got a message from someone who read my blog Why you already have a personal brand. She wrote me a message in which she basically questioned: can i start a business? Although she was very sure about her business idea and own vision to make that idea work, she also didn’t quite know if there was an audience for that.
If you’re into blogging, you may have your favourite bloggers. I do! Entrepreneur Richard Branson is one of them. Therefore, a while ago Richard gave an interview in which he was asked to give us some blog advice, and to tell us how to make the most of an online audience and turn your blog into a business.
Marketing is often simplified by saying that it’s only done without integrity. In an interview that I read with documentary maker Louis Theroux, he claims that marketing is an “unacknowledged art form”. Louis mentions that he sees much in marketing “to enjoy” and is intrigued by the balance of “seduction and sales”.