The true answer to the question Sell Me This Pen
The first time I heard the words "Sell me this pen", was when I saw the movie
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Why I like Employer Branding
One of the tools companies use to attract the right talent, is employer branding. It can be used as a way to stand out as a workplace in the competitive hiring environment and to become recognizable for candidates. But on the flip side, employer branding can be valuable for candidates too. Read on if you like to…
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One step closer to cultured meat
What if all the passionate meat lovers in the world could continue eating meat, without compromising the environment...
read moreCompanies that embrace the unexpected
In this article I like to show you some examples of brands that made some odd and unexpected moves to change people's mindsets. I like to show you why these campaigns worked the way they did by laying out three ways that brands can use to change how consumers feel about them and, in turn,…
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The difference between an entrepreneur and a freelancer
During my studies I started to work as a freelancer. I didn't study for web-development and webdesign, but somehow I rolled into it. First I worked via an employment agency, later I decided that it was time to determine my own hourly wage. I know freelance life from the inside out, and along the way…
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How the founder of Starbucks made it a success, without even having a passion for coffee
It may sound counter-intuitive to be the founder of such a big coffee concern in almost half of the world, while coffee isn't even your biggest passion. I have to say that it is not counter-intuitive by any means, and according to Howard Schultz, the man himself, he really turned his passion into reality. But…
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Lisanne Swart
Lisanne Swart
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Why people with even the most unusual interests can start business
Lately I got a message from someone who read my blog
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This business idea will make art accessible for everyone
Instagram can be, as it turned out, a facilitator of new ideas in business and help them grow. Avant Arte is a great testament to that. This initiative has the mission to promote accessible art and to bring great art to every person around the globe. Let me introduce you to this business idea called…
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What nonprofits and Coca-Cola can learn from each other
In some ways running a blog business is almost like riding a roller coaster. On the one hand it is fun and exciting and on the other hand it's bumpy and you're constantly reminded of the fact that there's so much to learn and practice. In this article I like to show you what nonprofits…
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