Business

Explore some great business lessons or business ideas from ordinary and extraordinary people around the world. From how they came up with it and that they change the world. Scroll through this section to see what I’ve written.

The true answer to the question Sell Me This Pen

The first time I heard the words "Sell me this pen", was when I saw the movie Wolf of Wall Street. I'm sure that anyone who’s seen this film in…

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1280 699 Lisanne Swart

Why I like Employer Branding

One of the tools companies use to attract the right talent, is employer branding. It can be used as a way to stand out as a workplace in the competitive hiring environment…

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1280 853 Lisanne Swart

One step closer to cultured meat

What if all the passionate meat lovers in the world could continue eating meat, without compromising the environment...

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Companies that embrace the unexpected

In this article I like to show you some examples of brands that made some odd and unexpected moves to change people's mindsets. I like to show you why these…

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The difference between an entrepreneur and a freelancer

During my studies I started to work as a freelancer. I didn't study for web-development and webdesign, but somehow I rolled into it. First I worked via an employment agency,…

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1280 544 Lisanne Swart

How the founder of Starbucks made it a success, without even having a passion for coffee

It may sound counter-intuitive to be the founder of such a big coffee concern in almost half of the world, while coffee isn't even your biggest passion. I have to…

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1280 853 Lisanne Swart

360 degree video: the future of online content

The days when we only used words to fill our blog posts are definitely over. If you're an artist or an entrepreneur who likes to experiment with different forms of…

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Why people with even the most unusual interests can start business

Lately I got a message from someone who read my blog

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This business idea will make art accessible for everyone

Instagram can be, as it turned out, a facilitator of new ideas in business and help them grow. Avant Arte is a great testament to that. This initiative has the…

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1280 1186 Lisanne Swart

What nonprofits can learn from Coca Cola

In some ways running a blog business is almost like riding a roller coaster. On the one hand it is fun and exciting and on the other hand it's bumpy…

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1280 960 Lisanne Swart

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