One of the tools companies use to attract the right talent, is employer branding. It can be used as a way to stand out as a workplace in the competitive hiring environment and to become recognizable for candidates. But on the flip side, employer branding can be valuable for candidates too.
It can be interesting to understand how people experience you and view you. Not because they are always right, but because they see a certain aspect of you that can benefit a more objective self-awareness. Let me show you the importance of self-awareness and the value of what people say about you when you’re not in the room.
Whether you’re an employee, freelancer or entrepreneur, cultivating a personal brand has become more important than ever. In this article I want to highlight why there is this importance of personal branding. Stick with me!
Out of Passion
First and foremost, I started with blogging because I felt that I had a lot to say.
Everyone has a personal brand, whether you want one or not. It is defined by everything you do, from what you wear to how you treat people, from how you compose emails to the type of car that you’re driving. Let me explain what I’ve learned along the way about personal branding.
There has been a well-known saying throughout the history of art: “Every artist paints himself.” This catchphrase demonstrates that self-portraits were a big thing for artists throughout the years. But self-portraits has also been a way to promote the artists’ work and to find new customers for centuries now.
Whether you need inspiration for your personal business, website or hobby, this post has you covered. I’ll mention three of my personal brand favorites, and why I like them so much. Stick with me for some personal brand examples!
My first: Oprah Winfrey
I am always fascinated by lists such as “The Most Powerful People In The World”, or “Forbes’ 30 under 30” and especially by how those lists are compiled and then be viewed. In this blog post I would like to show you why the public definition of success strikes me – and how I would describe success myself.
Companies can simply not without good marketing. I mean it’s everywhere. Even in your work you market yourself, even when you don’t know it. Here is my top 10 quotes about branding.
A part of your DNA
In business we like to talk about your DNA – what makes us – us, where do we come from, what we are not and where are we heading to?