The days when we only used words to fill our blog posts are definitely over. If you’re an artist or an entrepreneur who likes to experiment with different forms of visual storytelling, you might like this post on 360 degree video. Read on for a new way to engage with audiences.
Finding new ways to engage your audience
I like to experiment with new ways to bring my stories to life. From adding videos, to written articles and audio. But there are many more options of bringing online content alive than you might think.
For example, there are many passionate geeks who are spending their time finding new and unconventional ideas to engage audiences. Their ideas respond to the changing dynamics in the world of online content that makes it challenging for storytellers to create engagement.
Nowadays, for example, you see some challenges in the way social media uses her feeds. Instagram and Facebook auto-play on users’ feeds. This means more and more videos are being viewed without sound, which makes it much harder for entrepreneurs or artists to get their own messages across.
We as storytellers have to overcome that boundary. One of the ways of doing that is to come up with videos that actually don’t need sound at all to tell your story and to engage your audience.
Interactive, soundless video content
One trend to aid this tactic is 360 degree video. It’s an interactive way to engage your audience and to let them play with and explore your content.
Look at National Geographic, for example. They don’t limit themselves to just static images – they also provide an array of videos. They integrated soundless video content in their content marketing strategy and holy moly, have you seen anything like this before?
This national geographic 360 degree video is engaging without sound and still provides information with sporadic subtitles. If the viewer wants sounds, then he can turn it on and hear soothing ocean noises. The background noise adds something to the tone of the story and empowers the emotional connection to the content, but doesn’t affect the story that is being told. It’s interactive!
Take your viewer on a journey
On my personal blog I try to give you an exclusive sneak peak into my world and thoughts. Content marketing and especially visual content marketing is about taking your viewer on a journey. I like this way of marketing because it’s focused not on selling, but on simply communicating with customers and prospects. The main idea is to inspire business and loyalty from buyers by delivering consistent, ongoing valuable information and stories.
But writing is also a big passion of mine and it’s pretty excited to me to have conversations with fascinating people, to talk extensively about my accomplishments and to elevate the voices of others. Along that journey I make choices. Will it uplift the story and its message if I use 360 degree video? There are many ways to tell your story, but the form that you choose has to take your reader on the right journey. That’s something very important and something that I keep asking myself.
360 degree video also works perfectly with artists. I have to admit that I have lost a few hours discovering the many ways in which 360-degree videos are used. Take these ones for example:
You might know the Waiting For Love song from Avicii. But did you see the clip? 360 video is really adding value to the clip.
Vogue is also not lagging behind. A tour through celebrities wardrobes has always been a popular content item, but certainly when it can be viewed in 360 degrees.
Since art galleries have a somewhat static image, 360 degree video can also be a way for art galleries to bring what’s inside to life for people. Pivot Art + Culture did a great job by making their artworks more accessible with this video.
But 360 degree video can also be used to show themeparcs from inside. This video allows you to step into this rollercoaster for a short ride. Because the content is so well-crafted, the ride feels more real than ever – and more importantly: you never have to wait in line.
Warner Bros took its movie trailer for The Conjuring 2 to unpreceded hights. With the 360 video, Warner Bros takes you into a virtual house with creepy music and horrifying sounds in the background. All you can do is keep frantically swivelling around—as you might do in a real-life haunted house.
It’s an unique and interactive way to get people excited about an upcoming movie. It makes you wonder what Will happen next. In nine months, it garnered over 8.4 million views and over 27,000 shares—not bad buzz for an upcoming movie.
As you’ve seen, 360 degree video can be used widely. Even during covid-19 you see businesses find 360 degree video as the great solution to do business more and more. Look for example at Sotheby’s Realty. To give potential new property owners a look and feel of the property without visiting it with the chance of getting infected, they use the 360 video’s. Also for Sotheby’s it’s a refreshing way for telling their story.
Therefore, finding new ways for telling compelling stories is necessary. The world of online storytelling is changing fast and engaging with audiences is difficult. If you want to engage audiences on the long run, you have to find a way to tap into the many future trends of online content. Namely, the trend of virtual reality and AR for example. I’m happy to hear more of that.
Therefore, as I’ve discussed in this blog post, using 360 degree video can be one way to do things differently. But using static infographics or interactive infographics are definitely a way too. As long as the visuals fit the purpose of the story, you’re working on engagement. Otherwise you’re causing confusion among your readers, and that’s something you want to avoid at all times.
If, however, you don’t have the means or the content to create an engaging 360 video and would prefer to stay with a standard video, subtitles are a must in order to tell your story and take your viewer on a journey. Let me know if you are planning to incorporate 360 degree video into your storytelling. Use the comment section below.
Also, if you found another 360 degree video that’s worth sharing, please use the comment section and I will add it to the article.
Head over to more blogs about storytelling:
- My top 10 quotes on the power of storytelling
- 5 ways to do things differently with interactive infographics
- How artists have used self-portraits to promote their art for centuries now.